Partnership of the Future and the Past

Tungsram, the innovative Hungarian technology company that has been well-known for 125 years for his lighting solutions and products see Algeria as a respected partner and a promising market for its services, as it was in the past, says President&CEO Joerg Bauer.

“In our recent discussions with His Excellency Ambassador Ali Mokrani we have found common ground and common goals that could build a way towards a mutually beneficial partnership between Tungsram and Algeria, as one of the most important players in the region”, the President&CEO highlights.
Tungsram’s vision is to tackle some of the pressing challenges of our time: livable environments with lower energy consumption and cost, most recently safe, sanitized environments – or in short: improved ‘Human Wellbeing’. Tungsram also decided to build systematically on both its innovative heritage around the lighting business and its technology and materials know-how, leveraging its state-of-the-art teams and infrastructure in the heart of Europe. Consequently, it is moving from analog product to data-driven solutions – aiming to offer turn-key solutions, often including alternative funding models that are available in Algeria as a partner, too.

Old partnership
The history of Algeria and Tungsram go back to prosperous decades, and Algeria used to be a key market in Africa for the company. By 1976, Algeria had become Tungsram’s second largest market for incandescent lamps in Africa (after Morocco). In 1980, Algeria was the largest market for the company’s fluorescent tubes in Africa and the fourth largest for incandescent lamps after Mozambique, Ivory Coast and Egypt.
In view of this potential, in the early 1980s, Tungsram opened a sales office in Algiers and marketed fluorescent tubes, incandescent lamps, discharge and car lamps in the country. As a result of its activities, by 1985, Algeria became the largest African market for Tungsram’s incandescent lamps (leaving Egypt behind). Also, Tungsram designed and installed the complete lighting of the stadium in Annaba.
As a side note, Joerg Bauer notes that earlier, in 1973, Tungsram delivered production machinery for tinned food to Algeria as the Machine Building Factory ‘Kisalföldi’, designer and producer of these machines, was merged into Tungsram from January 1, 1973.The interest for Tungsram from the side of the people of Algeria has not ceased since then. An example: Tungsram’s Facebook page as an independent company started to operate in 2018, and since then, the biggest number of followers from a single country (outside Hungary where Tungsram is headquartered) has come from Algeria.