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Retail Revolution in Hungary: Omnichannel

D&T
Mar 6, 2026

Domestic retail is struggling with the limitations of economies of scale, the unstoppable rise of Chinese platforms and the technological revolution. That is according to a panel of experts gathered for the Portfolio Retail Day 2026 conference and analyzed the situation of the domestic and international retail market, changes in consumer trends, and strategic directions […]

Auchan Plans Expansion with Smaller Stores

D&T
Feb 19, 2026

Supermarket chain Auchan plans to start opening smaller shops in Hungary from 2027 with the aim of tripling sales by 2032, Auchan Hungary said on Thursday. Auchan Hungary will finance the new shops, with areas of between 70 and 150 square meters, with its own resources and in a franchise construction. Auchan Hungary will also […]

Retail Sales Rise 4.0% in December

D&T
Feb 5, 2026

Retail sales in Hungary rose 4.0% year-on-year in December, data released by the Central Statistical Office (KSH) on Thursday show. Retail sales rose 3.5% when adjusted for calendar year effects. Adjusted food sales increased 2.1%, non-food sales climbed 4.3% and vehicle fuel sales rose 1.7%. Online and mail-order sales volume, which accounted for 9.3% of […]

Retail Sales Rise 2.5% in November

D&T
Jan 9, 2026

Retail sales in Hungary rose 2.5% year-on-year in November, MTI quotes data released by the Central Statistical Office (KSH) on Friday. Retail sales also rose 2.5% when adjusted for calendar year effects. Adjusted food sales increased 2.6%, non-food sales climbed 4.6% and vehicle fuel sales edged up 0.7%. Online and mail-order sales volume, which accounted […]

Cautious Upturn in Retail

D&T
Jan 4, 2026

Hungarian retail continued to see slow, fluctuating growth in 2025, but this was by no means explosive; rather, it was a cautious upturn. Domestic stores are not the main beneficiaries of the increase in household consumption demand, as a significant portion of the additional consumption goes to services or online retailers, which are not fully […]

Kifli.hu Opens New Logistics Base

D&T
Nov 7, 2025

Czech-owned online supermarket Kifli.hu has opened a EUR 15 million logistics base in Biatorbágy, on the outskirts of the Hungarian capital, Kifli.hu Shop Ltd. told MTI. The base has a close to 5,000sqm automated warehouse and will allow Kifli.hu to offer a broader selection of products and faster delivery times to clients in Kifli.hu's delivery […]

Retailers Urge Stop to Mandatory Markups Cap

D&T
Oct 27, 2025

The Hungarian retailers association OKSZ pressed for a mandatory cap on markups of food products to be phased out in a statement issued on Monday and sent to MTI. OKSZ chief secretary Tamás Kozák said there was "no reason" for maintaining the 10% cap in force for a range of food products. He added that […]

Spar Spends HUF 1.7 Bn on Store Upgrades

D&T
Oct 9, 2025

Retailer Spar Hungary has modernized three more stores, spending a total of nearly HUF 1.7 billion on renovating its stores in the towns of Kőszeg, Esztergom and Törökszentmiklós, the company told MTI on Thursday. The Kőszeg store was renovated with an investment of approximately HUF 640 million and provides employment for 20 people. HUF 471.5 […]

New Furniture Store Opens in Hungary

D&T
Aug 27, 2025

JYSK has opened its third new store in Hungary - in Körmend in the western part of the country - in the 2024/2025 financial year, following stores in Debrecen, and Ózd, the exonomx.hu portal writes. JYSK is celebrating its 20th anniversary in Hungary this September, and on August 27, the chain's newest Hungarian store opened […]

First Smart Point of Sale, Auchan GO, Opened

D&T
Apr 10, 2025

Auchan Hungary's new, innovative retail unit, the first Auchan GO, has been officially opened. The smart point of sale is available to customers 24 hours a day, 7 days a week, because it does not require staff. Using the OkAuchan app, you can enter the store at any time, the value of the goods you […]

Spar's Sales Grew by 4.8% Last Year

D&T
Apr 10, 2025

The retail chain Spar Hungary achieved gross sales of almost HUF 1,112 billion in 2024, which is 4.8% higher than the previous year, while the volume of products sold increased by about 2% year-on-year, the company's CEO, Gabriella Heiszler said at the annual press conference in Budapest on Thursday. She stated that Spar Hungary also […]

Hungarian E-Commerce Growth Now Driven by Imports

D&T
Feb 13, 2025

Based on PwC's Q1-Q3 surveys and preliminary data for Q4, the total Hungarian e-commerce market could reach HUF 1920 billion in 2024, with a 15% increase in turnover, of which 17% - around HUF 330 billion - is already generated by import trade. Imports have also clearly become a growth driver in 2024, as domestic […]

Coca-Cola HBC Hungary to Open Unstaffed Stores

D&T
Jan 29, 2025

Coca-Cola HBC Hungary is preparing to open 15 staffless and cashierless stores in three years with a total investment of more than HUF 250 million, and the company plans to triple its revenue from this commercial solution by the end of 2026, the company told MTI on Wednesday. According to the information, the soft drink […]

JYSK Opens Its 100th Hungarian Store

D&T
Oct 25, 2024

The Danish home furnishing chain JYSK Group's has opened its 100th store in Hungary in the eastern Hungarian city, Debrecen. JYSK CEO Rami Jensen recalled at the opening ceremony that their first Hungarian store was opened in Fót in 2005. And from their regional distribution center in Ecser, opened two years ago, they now serve […]

JYSK Opens Two New Stores in Hungary

D&T
Mar 6, 2024

The Danish household goods retail chain JYSK will open two new stores in March, while two others will be renewed. The new stores will be opened in Bicske and Várpalota, bringing the total number of JYSK stores in Hungary to 98, the chain said on Wednesday, according to MTI. In addition to the opening of […]

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