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Business promotion

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A Bridge Between Hungary and Japan

Sándor Laczkó
Mar 4, 2022

Having been established in 1992, the Budapest office of the Japan External Trade Organization (JETRO), the principal organization for promoting trade and investment relations between Japan and foreign countries, celebrates its 30th anniversary this year. As to what he considers the greatest achievements of the Budapest presence of JETRO over these three decades, the General […]

Welcoming Korean investors to Hungary

Sándor Laczkó
Oct 6, 2020

Last year, the Republic of Korea was the largest source of foreign direct investments in Hungary. The Hungarian Investment Promotion Agency (HIPA) played a pivotal role in many of these investment projects as its CEO, Róbert Ésik explains to Diplomacy&Trade. He points out that 2019 was another successful year for Hungary in terms of foreign […]

HEPA CEO Balázs Hendrich

Extending a Helping Hand

Oct 17, 2019

Establishing a presence in a foreign market can often bring about unexpected diff iculties stemming from cultural and linguistic differences, divergent business cultures or lack of specif ic knowledge about market conditions. Hungary’s Export Promotion Agency offers decades of knowhow and expertise to businesses seeking to venture outside Hungary, even to far-flung countries like China, […]

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