Generation Z young adults born after 1997 are increasingly represented in the labor market and making independent financial decisions. Their habits differ significantly from those of older generations in many areas of life, including a very different attitude to money than their parents or grandparents. It is an important responsibility for financial service providers to […]

Young adults' expectations of financial services differ from those of middle-aged and older adults in many areas. They favor mobile platforms that are available 24 hours a day, from anywhere, and base their major decisions on "finfluencers", often contemporary influencers who are knowledgeable about finance. Three quarters of Provident's Generation Z customers interact exclusively online […]

Efforts to promote responsible alcohol consumption are paying off: recent findings from international research by HEINEKEN and the University of Oxford show a radical change in the way consumers – especially young people – approach non-alcoholic beverages. The role of group norms and traditions is increasingly being replaced by an embrace of personal values, leading […]