Customer experience (CX) is one of the most important competitive advantages for companies today, but a significant number of Hungarian companies are still at a disadvantage in this area, the Hungarian Marketing Association told the state news agency MTI. According to a Hungarian survey of companies with more than 250 employees, customer experience is part […]

The Hungarian Marketing Association (MMSZ) and the Association of Hungarian Communication Agencies (MAKSZ) have developed a code of cooperation to enhance the reputation of the profession and ensure its sustainability. The initiative, called the Fairplay Book, is backed by the 70 client-side members of the MMSZ, 46 member agencies of the MAKSZ and six professional […]

The Hungarian Marketing Association (MMSZ) has launched the Marketing Talent Award as the most important task of marketing is to drive the economy, which requires sustainable and innovative solutions, and the marketers of the future have a key role to play in this. The Marketing Talent Award, co-founded by HEINEKEN Hungária Zrt. and Magyar Telekom […]