The Association of Hungarian Communication Agencies (MAKSZ), one of the most important Hungarian organizations of the marketing profession, held its first annual general meeting since the outbreak of the epidemic. The assembled agency leaders unanimously re-elected former president Nikolett Blaskó, under whose chairmanship the association has gained new momentum. The statutes of the MAKSZ did […]

The Hungarian Marketing Association (MMSZ) has launched the Marketing Talent Award as the most important task of marketing is to drive the economy, which requires sustainable and innovative solutions, and the marketers of the future have a key role to play in this. The Marketing Talent Award, co-founded by HEINEKEN Hungária Zrt. and Magyar Telekom […]

The 2016 BalatonBor (BalatonWine) show in Budapest went far beyond the wines and the usual tasting, it emphasized the importance of regional marketing. The food fitting the vintages were made by the staff of Costes Downtown restaurant.