Nikolett Blaskó Elected as MAKSZ President

The Association of Hungarian Communication Agencies (MAKSZ), one of the most important Hungarian organizations of the marketing profession, held its first annual general meeting since the outbreak of the epidemic. The assembled agency leaders unanimously re-elected former president Nikolett Blaskó, under whose chairmanship the association has gained new momentum.

The statutes of the MAKSZ did not allow for an online general assembly during the pandemic, which the organization has now been able to make up for as the epidemic situation has eased. In addition to electing its new Bureau and Supervisory Committee, the General Assembly unanimously re-elected former President Nikolett Blaskó, who thanked the assembly for its confidence, saying that it had been a painstaking but successful period, thanks to which MAKSZ was now more effective in both its communication and its operations. The organization will continue its work in the next two-year term with a renewed positioning and image, new statutes and a new structure, reinforcing the pillars of its activity.

After 14 years, the member agencies of  MAKSZ will continue to operate in two sections, ‘media’ and ‘non-media’, instead of the previous six (Media, ATL, BTL, PR, Online, Event). Under each section, task-, issue- and field-specific working groups are formed from the professional leaders of its members. In addition to the executives, the association will thus be able to attract other valuable professionals who can contribute to the work of the association by broadening their network of contacts and sharing knowledge and professional work that creates value for the industry. Planned working groups include: finance, strategy, social content, digital media, creative, KRU (creative aftercare), M List, PR, HR, events and customer relations. The proposed reform of membership fees to cover the increased responsibilities and operational costs of the renewal was also unanimously approved by the assembly.

In her report, the President summed up the new credo of the association: "MAKSZ believes that the best of the agencies willing to do their part for the profession will together make the communications industry future-proof and sustainable." Nikolett Blaskó confirmed that the core values of the association remain professionalism, competitiveness and progress.