In the early 1990s, market based privatization was the main incentive for foreign investment in Hungary. With privatization virtually complete, Hungary’s main focus in attracting FDI has increasingly shifted to products and services incorporating high value added elements. That is the case with the American investors as well.

Systemax, one of Europe’s largest computer products sellers, is to open a new service center in Budapest, from where it will provide support services for European, Middle Eastern and African markets. It is to open in the spring of 2013.