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ACG, 'Agency of the Year' at Hungarian Effie Awards

Dec 1, 2021

The entry "Soproni - Óvatos Duhaj" submitted by the brewing company Heineken and the ACG communication agency in the category 'Long-term efficiency' won this year's Platinum Award at the Hungarian round of the annaul Effie Awards for best advertising campaigns. ACG turned ten out of its 13 nominations into awards, which made it the 'Agency […]

HEINEKEN: the Greener the Better

Sándor Laczkó
Jul 4, 2021

HEINEKEN, renowned for its commitment to quality and innovation, wants to be carbon neutral in its operations by 2030. As a first step, HEINEKEN has removed all PET packaging from production, making it the first PET-free beer producer on the Hungarian market. Its Hungarian subsidiary is also promoting greater sustainability through its commitment to quality […]

HUF 540 Million Investment at Sopron Brewery

Jan 13, 2021

In order to strengthen its competitive market position, Heineken Hungária Breweries will invest HUF 540 million in its 125-year-old Sopron brewery. The Hungarian government is to cover half of the investment costs, the Hungarian news agency MTI reports. The Dutch company has undertaken to preserve 465 jobs and that it buying 85% of the raw […]

Geert Swaanenburg

Fizzing with Innovation

Oct 3, 2019

As health consciousness is gaining ground worldwide, brewers are hopping on the innovation wagon to keep up with shifting consumer demands. HEINEKEN Hungary is developing novel brewing techniques at its Sopron Brewery as focus shifts toward premium products and alcohol-free beers. Beer and Sopron share a history spanning several centuries. The western Hungarian city, which […]

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