In order to strengthen its competitive market position, Heineken Hungária Breweries will invest HUF 540 million in its 125-year-old Sopron brewery.
The Hungarian government is to cover half of the investment costs, the Hungarian news agency MTI reports.
The Dutch company has undertaken to preserve 465 jobs and that it buying 85% of the raw materials used at the Sopron brewery from domestic suppliers. Heineken's global network also has several Hungarian companies as suppliers. Barley, elderberry and cherries are procured from Hungary by Heineken, and hop production in Hungary can be restarted by local producers with the help of a program launched jointly with Heineken. Improvements increase the efficiency of brewing and food safety and can also produce new products.
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