Turnover in the Hungarian media and communications market grew by 6.2% last year to reach HUF 758.7 billion, but in real terms it still lags 4.5% behind the 2019 level, Péter Novák, president of the Hungarian Advertising Association (MRSZ), said at the sector’s annual review conference in Budapest. The sector grew despite the country’s near-stagnant […]

Renowned Hungarian-American businessman, author and marketing executive Alexander Brody, the grandson of Hungarian writer Sándor Bródy, passed away in Budapest, two weeks after reaching the age of 89 years. Born as Sándor Bródy in Budapest, he grew up in the Hungarian capital and went to the United States at the age of fifteen, where he […]

The Hungarian Marketing Association (MMSZ) and the Association of Hungarian Communication Agencies (MAKSZ) have developed a code of cooperation to enhance the reputation of the profession and ensure its sustainability. The initiative, called the Fairplay Book, is backed by the 70 client-side members of the MMSZ, 46 member agencies of the MAKSZ and six professional […]

As a result of the amendment of legislation on the advertising tax, this levy is to generate more revenues than what the cabinet had previously estimated, the financial website portfolio.hu quotes local daily newspaper Népszabadság.