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Businessman Alexander Brody Passes Away

Feb 13, 2022

Renowned Hungarian-American businessman, author and marketing executive Alexander Brody, the grandson of Hungarian writer Sándor Bródy, passed away in Budapest, two weeks after reaching the age of 89 years. Born as Sándor Bródy in Budapest, he grew up in the Hungarian capital and went to the United States at the age of fifteen, where he […]

Companies Join Forces for More Ethical Ads

Dec 11, 2021

The Hungarian Marketing Association (MMSZ) and the Association of Hungarian Communication Agencies (MAKSZ) have developed a code of cooperation to enhance the reputation of the profession and ensure its sustainability. The initiative, called the Fairplay Book, is backed by the 70 client-side members of the MMSZ, 46 member agencies of the MAKSZ and six professional […]

A supermarket advertising leaflet in Hungary | source:

Hungarian government to tax ad leaflets

May 15, 2015

As a result of the amendment of legislation on the advertising tax, this levy is to generate more revenues than what the cabinet had previously estimated, the financial website quotes local daily newspaper Népszabadság.

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