Volkswagen Expanded in Hungary in 2025

Sales of the Volkswagen brand grew by 6.8% in 2025 on the Hungarian new car market, slightly exceeding the 6.5% growth of the overall passenger car market. The brand sees potential for growth this year in targeting private buyers, according to Zoltán Papp, brand director at Porsche Hungaria, which imports Volkswagen Group brands.

In 2025, 129,440 vehicles were sold on the Hungarian new car market. Volkswagen's market share at the end of the year was 6.7%, placing it in fourth place in the brand rankings.

Assessing the Hungarian market, Zoltán Papp explained that SUV models account for 60 percent of the market, which is an outstanding figure even in Europe, although the predominance of this category is an international phenomenon. VW's model range is strong in the SUV segment, with 8 of the 18 models on offer being SUVs; the brand's most successful model in Hungary is the T-Roc, he added. He pointed out that there has been a steady decline in the station wagon segment, which was previously strong in corporate purchases.

The brand director mentioned as a success that Volkswagen is the most attractive brand among private buyers in Hungary, which is why they will focus on private buyers in the coming period. He noted that as part of this, at the end of the year, they put together a Polo model that could be offered by dealers as the lowest-priced car in Hungary.

Private buyers account for 32% of the Hungarian new car market. According to the brand director's data, they account for 23.3% of VW sales.

Zoltán Papp indicated that this year the brand will enter the 0 (small cars) segment, in which it has not been present until now, and will expand its electric range with new models, among other things. VW sold 495 electric passenger cars in Hungary in 2025, 48% more than in 2024. This increased its market share in the electric segment to 4.5%, but its goal is to catch up with the position of its other drive models.