Hungarian Bonafarm Group Expands in Romania

Hungary’s Bonafarm Group signed an agreement to acquire Friesland Romania S.A., the Romanian subsidiary of Dutch multinational dairy company Royal FrieslandCampina, the company told MTI on Thursday.

The transaction is expected to be completed at the end of the year, following competition law and regulatory approvals. No information was provided on the expected value of the deal.

Friesland Romania S.A. is one of the best-known and most traditional players in the Romanian dairy market, with the Napolact brand leading the market in several segments. The Bucharest-based company operates two modern production plants in Cluj-Napoca and Târgu Mureș, with more than 400 employees, according to the announcement.

The announcement emphasized that the acquisition is an important step in the implementation of the Bonafarm Group's regional growth strategy and opens up new opportunities for the group in the Central and Eastern European dairy market.

Once the necessary regulatory approvals have been obtained, Bonafarm plans to develop its production capacities, maintain its partnerships and contribute to the development of the Romanian dairy industry, Attila Csányi, CEO of the Bonafarm Group, outlined the company's plans in the announcement.

In response to an inquiry from MTI, the company stated that the value of the transaction is not public due to business confidentiality.

The Bonafarm Group consists of five agricultural and five food industry companies, and its main food industry brands are PICK, Herz, Valdor, Mizo and Teleki. The group, which employs 8,000 people, exports its products to around 40 countries worldwide. Its unconsolidated net sales exceeded HUF 570 billion in 2023 and HUF 580 billion in 2024.