Procter & Gamble: New Investments in Hungary

Capacity expansion, research and development, and employee training are all part of a nearly EUR 200 million investment program that the American consumer goods giant is launching at its Gyöngyös and Csömör sites, both east of Budapest. A quater of the investment costs will be covered by Hungarian taxpayers through a government decision to provide state support from public funds.

P&G has been present in Hungary for more than three decades and now employs over 2,000 people. Products manufactured with state-of-the-art technology are exported to more than 50 countries. The Gyöngyös plant is one of the company’s fastest-growing sites in Europe and, over the past decade, has implemented several major capacity expansion and technology development projects. To date, the company has invested more than USD 500 million in Hungary.

As part of the newly announced investment program, Procter & Gamble will expand its electric toothbrush production capacity in Gyöngyös, more than doubling the site’s manufacturing output. In addition, the company is launching an R&D project aimed at automating the packaging and assembly of electric toothbrushes and shavers, while also providing training support for its local workforce.

In parallel, P&G is expanding the production capacity of its feminine hygiene products in Csömör and transitioning to renewable energy sources. As part of this development, a deep geothermal well will be constructed to replace approximately 90% of the site’s natural gas consumption, and a solar-powered vehicle charging station will also be installed. By mid-2027, the Csömör facility is expected to become a global leader in sustainability within the P&G network.

With a history of nearly 200 years, Procter & Gamble operates in 180 countries and owns a number of market-leading brands - including Pampers, Ariel, Gillette, Always, and Oral-B. The company invests heavily in research and development, allocating nearly USD 2 billion annually worldwide.