Last year was stronger than ever before for Rewin Hungary Ltd., a key player in the domestic benefits market. Employers showed great interest in the opportunities offered by low-value gifts with preferential tax treatment: the total value of multi-purpose fringe benefit vouchers issued in 2024 nearly tripled compared to the previous year.
Rewin Hungary, with more than three decades of domestic and international experience in benefit solutions, had a successful year last year: the combined turnover of its three business lines – employee benefits, business incentives and social support – increased by 35% compared to 2023. Growth was particularly strong in the company's employee benefits division: sales of vouchers that respond to real needs and can be used in a variety of ways grew by more than 100%. In addition to its existing customer base, 700 new employers chose this form of benefit in 2024.
More and more domestic companies are recognizing the advantages of small-value gifts: in 2024, the issuance of vouchers in this form increased by 186%, i.e., almost tripled. Employers are particularly fond of choosing this form of incentive as a mid-year or end-of-year benefit, a Christmas bonus, or even as a form of support for vacations and the start of school. The growing popularity of this type of benefit in the competitive sector is also evident in the fact that while in 2023 this solution was chosen in 45% of ad hoc benefits, last year more than two-thirds were issued in the form of small gifts. The number of companies that take advantage of gift vouchers redeemable at nearly 30,000 locations not just once a year, but two or three times a year, is also growing. The low-value gift, which is subject to a preferential tax rate of 33.04%, can be given to employees in vouchers worth HUF 87,000 per year in three installments, and their family members can also receive the same amount.
"Every year, it becomes more and more challenging for companies to provide their employees with a competitive benefits package that provides adequate motivation, expresses the necessary appreciation, and at the same time offers a reassuring solution in terms of employer cost optimization. More and more companies are recognizing that a well-designed benefits system can even be of strategic importance in terms of retaining staff. Gift vouchers offer a solution with significant financial benefits and minimal administration, so they are not only an optional cafeteria item, but also an excellent choice for those who prefer simple solutions and are reluctant to give up the possibility of fringe benefits that meet employee needs and can even be used for everyday living expenses," Rewin Hungary managing director, Róbert Ruga said.
The fact that human resources issues are expected to remain challenging in 2025 was also predicted by Randstad Hungary's HR Trends survey published in January: 70% of the company executives surveyed said that managing increased wage costs due to high inflation was among their business challenges for the year. 83% identified unrealistic salary expectations as the most common problem in recruitment processes, and 70% of respondents believed that managing expectations regarding salary and benefits packages would continue to be a challenge in 2025.
Top 5 Articles
Duna House Profit Climbs Nearly 70% in Q3 November 24, 2025 
What Awaits the Hungarian Economy in 2026 and 2027? April 24, 2026 
'Recharge' Campaign Launched to Boost Domestic Tourism January 21, 2026 
Hungary’s Growth Stalls as Inflation Returns to Target Range February 6, 2026 
Business, Consumer Confidence at Two-Year High in April April 23, 2026
