Ford has maintained its 15-year leading position in the Hungarian commercial vehicle market: in 2024, it sold 9,253 new vehicles, reaching a 27% market share, the company informed MTI in a statement.
The brand is strong across the entire market and all segments, with dealerships in Hungary selling 14,128 new Fords in 2024, resulting in a market share of 9.3%.
Ford Pro (the manufacturer's commercial vehicle business) achieved a unique 2.7 percentage point year-on-year share growth (including one- and two-ton commercial vehicle-based passenger carriers).
The importer attributes the market success of the business to the ability of the renewed model portfolio to adapt to customer needs in all segments and size categories.
According to the company, the brand's share of hybrid commercial vehicle sales in Hungary is nearly 68%, while its share of electric commercial vehicle sales is 16.47%, with the latter growing 132% compared to 2023, they added.
The success model of the year was the Ford Transit Custom, which dominated the one-ton van segment with 3,064 new registrations for a 57.5% share, they noted.
In the fleet market, Ford reported 12,741 new registrations, a 28% year-on-year increase, giving the brand an 11.5% share.
The statement added that Ford's passenger car business – Ford Blue and Model E – also performed well last year, with 4,875 new car registrations and a 4.1% market share in Hungary. This represents an annual volume growth of more than 47%, outperforming the 14% growth of the overall passenger car market. In 2024, the passenger car range was also renewed with seven new or updated models.
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