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When Art Becomes a Life-Shaping Force

D&T
April 16, 2025

The French ESSCA School of Management International's Hungarian Campus, which is ranked at the top of the Financial Times' management training rankings and is recognized as the "Triple Crown" of the profession, has hosted a prestigious international afternoon this Wednesday with former Peruvian Ambassador Péter Kraft, owner and creative director of the Hungarian Value certified ZEMA porcelain jewelry manufactory, Erzsébet Papp, and opera composer András Farkas at the Kraft Salon in Budapest, ESSCA Budapest says in a statement.

The exclusive program "How do the arts influence our personal and professional lives?" is closely linked to the core values of the University and demonstrates how the arts are given space on each of the ESSCA campuses, creating a motivating and creative atmosphere for students, faculty and staff. "Artistic opportunities will also be given space in the design of the School's mission and presentation, which will also enhance students' concentration and sense of social responsibility," Dr Zsuzsa Deli-Gray, Director and Professor of ESSCA's Budapest Campus, said.

ZEMA is a value-creating environment that represents not only quality but also a sustainable and forward-looking entrepreneurial approach. "ZEMA's porcelain jewellery collections reflect international artistic and stylistic influences, whether it's the Art Deco movement that fits this year's theme or inspiring masters such as Van Gogh and Csontváry. The brand boasts an extensive international presence, having been featured at prestigious fashion weeks - including Paris, New York, London and Beijing - and at acclaimed exhibitions from Helsinki to Milan. ZEMA's artistic mission is to convey aesthetic value through each piece of jewelry and to awaken a deeper sense of beauty and culture." Erzsébet Papp, owner and artistic director of ZEMA emphasized.

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