2025-2026 Half-Year Report: Sales Up at Zwack Unicum Plc.

Zwack Unicum Plc., the biggest player in Hungary’s spirit market, had total gross sales of HUF 18.993 million in the first half of the 2025–2026 business year – a year-on-year increase of HUF 759 million (4.2%). Net sales (that is, sales revenues minus excise tax and revenue from the Deposit Return System’s deposit fee) were HUF 11 874 million, a year-on-year increase of 5.2% (HUF 585 million).

The According to the Management report approved by the Board of Directors of the company and published on the website of the Budapest Stock Exchange, net domestic sales of products had a year-on-year increase of HUF 9,750 million (4.5%). Net sales of own-produced goods in the domestic market had a year-on-year increase of HUF 539 million (7.4%) (HUF 7,779 million instead of HUF 7,240 million).

Broken down in more detail, sales of premium products increased by 11.5%, while the sales of the quality products came down by 4.9%. Taking a closer look at the premium category: the sale of the Unicum product line grew. After Unicum Orange Bitter – the most recent flavour version of Unicum brand – had been introduced into the on-trade channel in autumn 2024, in April 2025 it hit the off-trade channel too and that visibly pushed upwards that brand’s sales figure in the first half of the business year. In the quality category the sales of the St. Hubertus brand went up while the sale of Kalinka vodka decreased considerably – which led to a downward trend in the overall performance of the category.

Net sales of traded products had a year-on-year decrease of 5.7%. Broken down in some detail, the revenues of the Diageo portfolio went down by 9.5% while the revenues of the other traded products increased by 16.4%. In the latter category the revenues of mineral water and prosecco increased.