Toy Seller REGIO Játék's Sales Climb 7% in 2025

Net revenue of REGIO Játék, Hungary's biggest toy seller, rose 7% to HUF 25.4 billion in 2025, the company told MTI on Tuesday.

The average purchase reached HUF 10,400 in the company's brick-and-mortar shops and was HUF 13,500 at its webshop, REGIO Játék said. Online sales accounted for 10% of total revenue, it added.

The Hungarian-owned company has 43 shops around the country

REGIO Játék put the value of the local toy market around HUF 135 billion in 2025.