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Big Brewers' Sales Decline in 2025

D&T
March 4, 2026

Domestic sales volume of Hungary's biggest brewers fell 9.3% to 503 million liters in 2025, the Hungarian Brewers Association and the Small Brewers Association said in a joint statement on Wednesday.

Volume of beer brewed by the companies slipped 4.8% to 473 million liters.

Developments fit the trend in Europe, the associations said, noting that output of Austrian brewers fell 7.1% in 2025, while domestic sales of German brewers dropped 5.8%.

The market share of premium beers edged up to 25% in 2025, while alcohol-free beers took 7%.

Close to 70% of beer was sold in cans and 14% was sold in bottles.

The association data includes sales of Borsodi, Carlsberg Hungary, Dreher and Heineken Hungaria.

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