BMW Sales in Hungary Up 19% in H1 2026

BMW Group Magyarország increased sales of its BMW models by 18.9% to 3,909 on the Hungarian market in the first half, retaining its leading position in the premium segment, the company told MTI.

With sales growth exceeding the 13.3% average of the Hungarian market, BMW took sixth place on the entire market for new cars, it added.

In the first quarter, BMW sales were up 24.5% year-on-year in Hungary.

Zoltán Németh, head of sales at BMW Group Hungary, noted that the domestically produced BMW iX3 has been very well received in Hungary and, in fact, became BMW’s most popular electric model in the first half of the year.

According to the executive’s expectations, sales momentum will continue for the remainder of the year thanks to new additions to the model line-up: the recently redesigned BMW 7 Series, the X5 — which celebrated its world premiere a few days ago — and the BMW i3 models set to debut this fall.

According to the report, all-electric (BEV) models also performed well in the first half of the year: the 615 BEVs sold account for 15.7% of the brand’s total sales in Hungary. The most popular all-electric BMW was the BMW iX3, manufactured at the Debrecen plant, with 239 units delivered to customers.