Mobile data traffic in Hungary increased an annual 25%, on average, from 2022 until 2025, a report by the National Media and Infocommunications Authority (NMHH) shows.
Mobile data, excluding machine-to-machine (M2M) data, reached 525 petabytes (PB) in the fourth quarter of 2025, up from 233 PB in the first quarter of 2022, according to the report.
During the same period, mobile voice call volume fell to 6.6 billion from 7.1 billion minutes.
There were 10,655,000 mobile subscriptions in Hungary in Q4 2025. The number of M2M subscriptions reached 3,714,000 and the number of subscriptions for devices such as tablets and laptops stood at 618,000.
During the period under review (2022–2025), the volume of mobile data used abroad grew steadily and significantly: roaming mobile internet traffic increased by 51% in 2023, 32% in 2024, and a further 16% in 2025 compared to the previous year. The pace of growth has thus slowed, but data traffic has reached new peaks year after year.
According to the study, roaming usage remains highly seasonal: both data and voice traffic are highest in the third quarter, from July through September, while they are lowest in the first three months of the year. The summer spike is particularly striking for mobile internet: on average across the four years examined, third-quarter data traffic exceeded first-quarter levels by 64%. For voice calls, the same difference is only 14%.
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