Nearly three hundred customers of the BMW Group Hungary had the opportunity to get to know the Bavarian premium manufacturer's pure electric models during the 100% Charged - BMW Electric Tour. The nationwide roadshow, organized in cooperation with BMW dealerships, was led by professional instructors Csaba Walter and his team, and was attended by several BMW brand ambassadors.
Ten Hungarian BMW dealerships organized a two-week test drive of BMW's pure electric models across the country for the Bavarian premium manufacturer's key customers. The BMW i5 M60, the BMW i5 eDrive40 and the BMW iX M60 were regular guests of the roadshow, which took place between April 10 and 24.
The roadshow participants in the various cities offered a complex program of activities for the guests. The customers of the Bavarian premium manufacturer started the day with a presentation by Péter Tóth, Electromobility Manager of BMW Group Hungary, followed by a test drive with the help of Csaba Walter and his instructors to get to know BMW's pure electric models. The list of models to be tested was extended by the individual dealerships, so that guests could also experience the driving experience offered by the BMW iX1, BMW iX3 and BMW i4 models at some of the roadshow stops.
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