Hungarian New Car Market: BMW Still Top Premium Brand

The BMW brand increased its sales in the Hungarian new car market by 18.8% in the first half of this year compared to the same period last year, with 3,286 models sold, the Bavarian brand continues to maintain its first place in the premium segment - BMW Group Hungary informed MTI in a statement.

The domestic market for new passenger cars expanded by 4.3% to 65,098 units in the first half of 2025, according to the latest data from the Hungarian Vehicle Importers Association.

Zoltán Gombos, Managing Director of BMW Group Hungary, says the brand's success is due to the manufacturer's technologically open model range, which provides an alternative for almost every need, including models equipped with electric, plug-in hybrid or internal combustion engines.

At the same time, dealers are experiencing that, in addition to the new products, customers are also interested in the traditional sedan, touring, coupé or even gran coupé body styles.

The announcement highlights that the brand also recorded a strong first half of the year in the segment of purely electric models: the 503 registered BEV models account for more than 15% of total BMW sales. This makes BMW the third most popular brand in the Hungarian electric market in the first half of this year.

By the end of June this year, 5,222 new electric vehicles had been delivered to customers in Hungary, an increase of 12.2% compared to the same period in 2024.