Air France-KLM is one of the most important airlines in Hungary. Since customer comfort in Business Class services are very important for both Air France and KLM. Therefore, there were a lot of innovations on this field – we asked Olivier Hours, General Manager for Air France-KLM for the CEE region to summarize the most important novelties.
What is behind Air France-KLM Business Class service improvements?
More comfort and efficiency. Our business class passengers revealed a clear need for a better, more comfortable service to be able to work or relax on board. We are delighted to be able to meet our customers’ needs by offering them vastly improved, brand new, comfortable products.
Last year, KLM presented its new World Business Class (WBC) cabin interior, featuring the new full-flat seat. What does it offer?
Optimum comfort. It can be reclined horizontally so the passenger can lie fully flat. The seat position in the cabin and the partition between television screens ensure greater privacy for passengers. There are also storage compartments in the seats beside the passengers and under the television screens. The aim is to assure for our customers sustainable, luxurious and well-designed air travel.
As you mentioned, sustainability is another point of focus for KLM in all new developments.
Yes, the new design, therefore, had to be innovative as well as sustainable. In meeting this requirement, our designer sought new solutions within the existing options available to the airline industry. KLM recycles all of its discarded carpets in collaboration with carpet manufacturer Desso based on the cradle-to-cradle principle. This is in line with the CSR policy KLM has pursued for years.
Just few weeks ago, at an exceptional event in Shanghai, Air France unveiled its new La Première suite.
The next stage of its vast project to move upmarket with its long-haul 'Best and Beyond' product, the La Première suite will progressively equip 19 Air France Boeing 777-300s as from September 2014. What are the advantages and key dimensions?
The new La Première suit is more than just a seat; it is a private suite, a veritable jewel. On board, each suite ensures optimum privacy in absolute comfort. Well-being, relaxation and serenity go hand in hand, for an exceptional trip. Each guest has a personal 24-inch (61 cm) HD touch screen, one of the largest ever seen on board. Opposite the seat, a comfortable seat, an ottoman, enables the passenger to invite a guest for dinner or simply for a conversation. The suite in turn becomes a drawing room, a dining room or a work area. Anything goes in this space which changes according to the passenger’s comfort and desires.
What are Air France-KLM plans for the future?
For us, flying is a passion. We would like to maintain our market leader position and continue to invest in service to our customers. Air France currently operates 9 Airbus A380 aircraft and will also be the operator of the latest generation Airbus A350 in the coming years while KLM has placed an order for Boeing B787 Dreamliners. This continuous fleet renewal signifies our aim to further improve customer satisfaction.
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