The 4th China Brands Exhibition and Forum opened on the 4th of December at AsiaCenter’s China Brand Trade Center in Budapest. More than a hundred capital-intensive Chinese manufacturers from China’s two key economic provinces, Zhejiang and Fujian exhibit their products for potential CEE business partners for three days.
On the opening day, the branding strategy of Chinese companies was
debated by Chinese and European professional. The forum was inspired by a
keynote presentation by Gergely Salát Ph.D., China-professional, who gave an
insight into the Western conquer of Chinese companies and their branding
culture. The lecture is summarized on www.chinaroom.eu, a blog recently
launched by CBTC.
Tamás Nádasi, chairman of the China Department of Hungarian Chamber of Commerce and Industry highlighted that we have long term beneficial foundations already for further cooperation with the two Chinese provinces introduced. Trade developer organizations of Zheijang and Fujian have brought companies that are considered capital-intensive in an international comparison, have global experiences, build global brands and seek European partners for developing their investment and trading activity.
CBTC is a special project of AsiaCenter with more than 10 years'
experience, creating a concentrated trade platform where CEE businessmen can
connect the representatives of quality Chinese product manufacturers
cost-efficiently supported by professionals and interpreters. Due to the
decade-long business experience, parties can personally learn each other’s
business needs, product portfolios and services during the matchmaking events
without any cultural and language barriers.
Several new business relations have developed with the
professional help of CBTC during the periodic exhibitions organized twice a
year, Rudolf Riedl, CEO of CBTC said. CBTC and its events have grown to be a
strong economic factor: the advantages deriving from the project shouldn’t be
ignored by any businessmen who consider their companies’ competitiveness and
the growth of business potential to be crucial. The most important result of the
business matchmakings between 2009 and 2011 is multiple Chinese companies
having established a permanent representation on the CBTC exhibition area which
is open to the public all year.
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