| source: The Heineken Company

European consumers help Heineken sales increase

August 1, 2017

Heineken, the world’s second-largest brewery company, has published its results for the first half of 2017 and the numbers are quite good. Strong sales in Europe were the main reason but pre-summer warm weather also played a part.

According to a statement by Heineken N.V., organic revenue  went up by 5.7% with revenue per hectolitre up 3.4%

It was in Hungary - along with Brazil, South Africa, Russia, Italy, Mexico, South Korea, Canada and Romania - that the brand grew double digit.

Jean-François van Boxmeer, CEO, Chairman of the Executive Board, commented by saying that "we delivered strong results in the first half year, with all four regions contributing positively to organic growth in volume, revenue and operating profit. Europe delivered a good performance, momentum remained strong in Americas and Asia Pacific, and results improved in Africa Middle East & Eastern Europe despite continued difficult market conditions. A well-balanced global footprint, sustained investment in our beer and cider brands, market leading innovations and a focus on premiumisation continue to differentiate our strategy and underpin our progress. During the period we also completed the acquisitions of Brasil Kirin and Lagunitas. Whilst economic conditions are likely to remain volatile, our expectations for the full year are unchanged.''


No comment yet. Be the first!

Leave a Reply

Your email address will not be published. Required fields are marked *

14 − ten =

  • Top 5 Articles

  • Articles by Date

  • Hashtags

  • © Copyright 2020 Duax Kft. –  All rights reserved.