Over the years, Lexus has enjoyed tremendous success globally, in Europe and in Hungary, thanks to the success of its eco-friendly model portfolio. Today, Lexus, which sells 99% self-charging hybrid electric vehicles (HEVs) in Europe, and has sold more than two million partially or fully electrified cars worldwide, is going even further in greening the luxury car segment.
In 2022, the brand's first plug-in hybrid electric vehicle (PHEV), the Lexus NX, will arrive in Hungary, and its first two battery electric vehicle (BEV) models, the Lexus UX and Lexus RZ, will be launched, followed by a battery electric range in the years to come. By 2030, 100% of Lexus sales in Europe, North America and China will be battery electric, and by 2035, production will be carbon neutral. Among the electric Lexus models in the pipeline is the world's first solid state battery sports car, which promises 0 to 100 km/h in two seconds and a range of 700 kms.
Lexus Driving Signature continues
When unveiling Toyota Motor Corporation’s full global battery electric line-up this past December, the president of the corporation, Akio Toyoda highlighted that by 2025, Lexus will introduce more than 30 new models including hybrid electric vehicles, plug-in hybrid electric vehicles and battery electric vehicles in more than 90 countries and regions. “Furthermore, we will expand the options for carbon-neutral vehicles by offering a full line-up of battery electric vehicles (EVs). Specifically, we plan to roll out 30 battery EV models by 2030, globally offering a full line-up of battery EVs in the passenger and commercial segments.”
Lexus strives to be the brand that people who know authenticity choose at the end of the day, he said. “As brand holder, I continue to believe that Lexus has pursued unique styling and a unique driving signature, and, as a pioneer in hybrid electric technology, it has refined its electrification technology. And now, Lexus is embarking on a new chapter, extracting the full potential of the vehicle through electrification technology… That is what electrification means to Lexus. We will deliver a unique electrified Lexus that combines linear motor acceleration/deceleration, brake feeling and exhilarating handling to further pursue the joy of driving.”
In particular, the Corporation believes that the Battery EV will become the future symbol of Lexus as a brand that most clearly expresses the evolution of the automobile industry brought about by electrification. The latest of these models is the Lexus RZ. The process of strengthening the fundamentals and pursuing the Lexus Driving Signature will not change even if it is a Battery EV. The endless pursuit of the Lexus Driving Signature will move to the next stage through development of the new Sports Battery EV. “With bold proportions and low ride height essential to a sports car, it will showcase the unique driving performance of a Lexus and become a model that symbolizes the future of the brand. Acceleration time will be in the low two-second range, cruising range over 700 kms, and with the possible use of solid-state batteries in mind, we will aim to create a truly high-performance Battery EV. Through Battery EVs, we will develop Lexus into a brand that offers a variety of experiences harnessing performance development that only a car maker like Lexus could do, and by honing the craft of making ever more personal products. Lexus will develop a next-generation battery EV sports car that inherits the driving taste, or the secret sauce, of the performance cultivated via the development of the LFA. We will extend the driving taste refined this way to other models as we evolve Lexus into a brand centered on battery EVs,” the President pointed out.
Technology of the future
As part of the effort to seamlessly integrate technology into future vehicles, ‘Lexus Interface’ was introduced, which allows drivers to easily access their favorite music, navigate with a crisp and clear map, and utilize Google Point-of-Interest searches to find their preferred destinations easily. A trial period for this feature will be at no extra cost at the original purchase or lease date.
Cutting-edge tech is exemplified in models including the 2022 Lexus NX and 2022 Lexus LX, which both feature the new Lexus Interface, an available Digital Key that locks and unlocks the car with a smartphone, and an available digital electronic rear-view mirror courtesy of an HD camera that is designed to expand the driver’s field of view for maximum visibility behind the vehicle.
In August 2021, Lexus also launched the mobile Collision Assistance service, a just-in-time support offering accessible moments after a collision. By providing drivers with guidance through accident documentation and access to claims and management services, Collision Assistance helps drivers in their moment of need during those critical minutes after an accident occurs.
NX, a new chapter for the Lexus brand
Toyota says its all-new Lexus NX is much more than a second generation of Lexus’ mid-size luxury SUV, it opens a next chapter for the Lexus brand. It heralds new directions in design, new powertrains, including Lexus’ first plug-in hybrid electric, and a leap forward in dynamic performance that delivers a greater and more rewarding connection between driver and machine with the Lexus Driving Signature.
The NX also debuts a new multimedia platform that takes connectivity, information and convenience to a higher level, and benefits from expansion of the scope and functionality of the next generation Lexus Safety System + active safety and driver assistance systems to help guard against an even wider range of accident risks and reduce the burden on the driver.
With 95% of the vehicle’s parts are newly developed, Lexus is redefining the mid-size luxury SUV segment.
As Chief Engineer Takeaki Kato explains, “the new NX is designed to meet the diverse lifestyles of customers around the world with a complete renewal of its key strengths, including electrification, design, driving performance and advanced technologies to broaden its appeal.”
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