Transition of Bosch division in Hungary completed

The well-established starter motor and generator division of the Bosch Group has completed its transition to an independent company: it will operate in Hungary under the name of Starters E-Components Generators Automotive Hungary, effective immediately; globally the company will be known as SEG Automotive.

A press release by the company says the new name is testimony to over a century of history in the development and production of starter motors and generators as well as a future-oriented focus on e-mobility. The company will continue its success story under a new owner, under the leadership of Zhengzhou Coal Mining Machinery Group Co. Ltd. (ZMJ)and an investment group. Starters E-Components Generators Automotive Hungary is an integral part of the global growth and production strategy.

Günter Schulze, responsible for Starters E-Components Generators Automotive Hungary, says that "the name is new, but we are committed to continuity, especially in terms of location strategy and our employees. Their many years of experience in the company, competence and commitment contribute significantly to our success. In the future, our location in Miskolc will play an even more important role in the worldwide business of our company, and continue to be an attractive employer in the region.”