Coca-Cola HBC Hungary is preparing to open 15 staffless and cashierless stores in three years with a total investment of more than HUF 250 million, and the company plans to triple its revenue from this commercial solution by the end of 2026, the company told MTI on Wednesday.
According to the information, the soft drink producer is building a new business with the investment: with Kende Retail Ltd., which offers automated retail solutions, it has targeted a new market segment with the concept of a store without staff and cashier.
Yettel Hungary's employees are the first in the country to try out the groundbreaking technology, which is expected to revolutionize the shopping habits of the future.
Coca-Cola HBC Hungary is not only the largest soft drink company in Hungary, but also a full-service beverage partner to more than 50,000 retailers.
Automated commerce is a new trend in retail, offering the opportunity to improve and transform existing sales and shopping routines with the help of artificial intelligence (AI) driven technology.
Ágnes Kovács, Managing Director of Coca-Cola HBC Hungary, said in a statement that the launch of the first staffless and cashierless store is a unique innovation not only in Hungary, but also in the 29-country Coca-Cola HBC Group.
They plan to open 15 units within three years, including the existing store at Yettel Hungary's headquarters, and expect to triple revenues from the pioneering retail solution by the end of 2026, she added.
The country's first staff- and cashier-less micro-shop will be powered by artificial intelligence.
It will control the correct operation of cameras and sensors on the sales floor, collecting data on shopping habits, product consumption rates, time spent in the store and other data useful to the owner.
As soon as the customer enters the sales area, the cameras associate their physical shape with a virtual shopping cart, linking the customer to the product they have selected and to their personal profile created in the Take It Easy app, developed by Kende Retail Ltd. specifically for the use of this technology.
As the shopper moves around the store, cameras track their movements and built-in sensors monitor the contents of their basket. Once the shopper has finished shopping, they can simply leave the store.
The system then starts to total the shopping basket and initiates the payment transaction. This technology does not collect any facial recognition data, it only monitors the movements and activities necessary for a smooth shopping experience, in full compliance with the GDPR regulatory framework.


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