Unfiltered Lager Refreshed with Citrus Fruits at HEINEKEN

Two exciting new additions to the Soproni range to make your time together even more varied! An unfiltered lager with a twist, complemented by the refreshing taste of citrus fruits, is hitting store shelves to show an even wider audience the extraordinary possibilities of the beer category thanks to its popular flavor. Under the name Balatoni Nyár (Balaton Summer), the popular brand awaits beer lovers with a non-alcoholic, watermelon-lime flavored specialty that evokes shared summer memories and a lakeside atmosphere, HEINEKEN Hungária says in a statement.

While some swear by classic flavors, others are looking for something new, some toast with alcohol and others without, Soproni's goal is to ensure that everyone can find their ideal choice in its portfolio.

As an innovative company open to new ideas, HEINEKEN Hungária's developments offer an immediate response to current changes in beer consumption habits. One example is the flavored products market: this segment grew by 12% in 2025, which is a great example of how consumers are increasingly looking for new flavor combinations, according to the statement.

The authentic, unadulterated character of unfiltered beer combined with citrus is a great option for those looking for light and refreshing flavors. Taste tests consistently prove that lemon and lime go well with beer: these combinations are the most popular, especially among young adults. Furthermore, the combination of beer and citrus fruits is by no means unfamiliar to consumers: wheat beer is traditionally served with lemon, and lemon and lime flavors are also the most popular in the non-alcoholic radler segment.

The taste of watermelon in Soproni's new radler evokes memories of shared vacations and experiences by the water for everyone: one of the country's favorite brands has now bottled these pleasant memories. This watermelon-lime flavored specialty appeals to those who want to evoke the carefree atmosphere of summer and lasting shared moments with a glass of refreshing, non-alcoholic beer. This year, Soproni is not only introducing an exciting, refreshing flavor, but also a new name: the watermelon-lime flavored non-alcoholic beer is now available in stores under the name Soproni Balatoni Nyár (Soproni Balaton Summer).

"Soproni is proud to have consistently focused on innovation throughout its history. We always strive to bring new products to the market that make the beer drinking experience even more accessible and bring a little playfulness and freshness to the category. Consumers choose Soproni for its excellent taste—and for what it represents: bringing people together around a table, creating space for genuine connection. What could be more fitting for 2026 than a 0.0% radler inspired by the atmosphere of our most iconic lake, Lake Balaton? The watermelon-lime flavored non-alcoholic drink and the carefully crafted, refreshing 4% Unfiltered Citrus Lager beer are a perfect, light twist that perfectly complements our already extremely popular Soproni Meggy Ale beer in Soproni's rich product range," Katalin Perényi, Marketing Director at HEINEKEN Hungária said.