It is already ten years that The Three Corners Hotels entered the Hungarian market, following previous 25 years of successful hotel operations at the Red Sea in Egypt. The acquisition of Hotel Art *** Superior, back in early 2013, was a milestone, and the company went steadily forward ever since. It is now operating three very successful boutique type hotels in Budapest, in the 3- and 4-star market, each with its own identity and character. All hotels have however one thing in common: a true Belgian Hospitality spirit!
When asked about the secret of success, the CEO of The Three Corners Hotels & Resorts, Didier Lambrecht, smiles happily. He simply says it comes down to encouraging and empowering the staff to deliver The Three Corners Promises under the umbrella of ‘A Touch of Belgian Hospitality’.
He continues explaining the core values of the Budapest based hotels by saying that “all our Budapest hotels offer excellent locations and diverse services and facilities. The boutique type city hotels, each with its own personality and characteristics, offer accommodation in the 3-star Superior and 4-star category. Besides that, our staff is well trained and passionate on delivering our Belgian Hospitality Spirit: from our ‘Sweet Dreams’ concept with ultra-comfortable beds, fine linen and choice of pillows, to the ‘Wake-Up-With–Us’ experience offering you a delight full breakfast to start your day.”
The CEO adds that their ‘Surprise & Delight’ approach will enhance their guests’ perfect stay in Budapest, whilst enjoying the free coffee facilities, luggage services, friendly bar prices and much more. And last, but not least, Didier Lambrecht adds, “we focus on our technology promise ‘Stay Connected’, ensuring our customers’ personal entertainment and connectivity to their friends, work and family, be it from their room or our comfy lounge and lobby.”
Successfully coping with the challenges
In the previous Belgian Focus, published in the December 2019 issue of Diplomacy&Trade, Didier Lambrecht said “You must change in order to remain the same!“ As to how much The Three Corners lived up to this strategy since then, he stresses that “yes, we did change a lot. The worldwide pandemic taught us many lessons and I am very proud that we could secure our operations both in Egypt and in Budapest. In the past two years, constant change and flexibility was something which helped us to remain the same, namely being successful. Furthermore, the strategies we developed during the pandemic have contributed to maintain our ‘pole position’ in the Budapest market. We equally developed and invested in new technologies and launched a completely new website. I am proud to say that we managed to keep most of our employees and when the time arrived, we were ready to welcome our guests with the brightest smile!”
The Three Corners believes in the Budapest market
As regards to the Budapest hotel market today and in the near future, the CEO confirms that the pandemic was not an easy time for the global tourism industry “but the worst is already behind us and customers are eager to travel again! Budapest is not an exception to this global trend and we can see increasing occupancies for the last couple of months.”
During these past two years, the hotel chain focused on their strengths and development opportunities as they firmly believe in Budapest and its future tourism growth potential. “As a result of that, we are very happy to confirm that we will open in early summer of this year, a brand new 4-star hotel in the very heart of the city!”
Elaborating on this new hotel opening, Didier Lambrecht highlights that The Three Corners Downtown Edition Hotel**** enjoys a truly privileged location in the heart of the capital city of Hungary, hence its name. “We look at Budapest as the ‘Spice of Central Europe’: the city embraces unique architecture and this has been the main source of inspiration for our unique interior design,” the CEO continues.
Besides the 70 guest rooms and four luxury suites, The Three Corners Downtown Edition Hotel offers a complete range of 4-star services and amenities, such as spacious lobby with bar, meeting rooms, complete wellness, outdoor facilities and on-site parking. “We are confident that this new hotspot in Budapest will please the most demanding traveller,” he adds.
With sustainability in mind
In conclusion, the CEO of The Three Corners Hotels & Resorts emphasizes that “we will continue our sustainable growth! A 5th new hotel project is in the pipeline, with yet again a fabulous location, just off Andrássy boulevard, nestled in a historic building of the 19th century in the Hungarian capital. This future 4-star hotel is now in its development phase and we anticipate the opening in late 2023.” (X)
FOR FURTHER INFORMATION on The Three Corners Hotels, visit www.threecorners.com
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