World Stars and a Pint of HEINEKEN

Over the next three years, legendary HEINEKEN beer will make the concerts of the biggest national and international stars and the sporting events in the country's most modern arena even more unforgettable, thanks to a new partnership between HEINEKEN Hungária and MVM Dome, according to a statement issued by HEINEKEN Hungária.

Tom Jones, Robbie Williams, Santana, Gábor Presser, Katy Perry – a pint of HEINEKEN will make concerts of many iconic local and foreign artists an even more complete experience in 2025, as well as contributing to quality recreation at exciting sporting events such as the Hungarian Darts Trophy or this year's 25th MVD Dome Arena. The cooperation agreement, which came into force on April 1, will allow guests visiting the MVM Dome to sip on HEINEKEN, one of the world's most popular beers, for the next three years.

Nikos Zois, CEO of HEINEKEN Hungária Plc., stated that "i is exciting to see the transformation that started in Budapest a few years ago: the ever-growing arena concerts, featuring the most popular Hungarian artists and bands, as well as world stars, and the top sporting events, which are great fun for the whole family, offer a great entertainment option for those looking for quality events that will provide lasting memories. HEINEKEN has always been committed to supporting meaningful community experiences, so it is a great pleasure for us to be able to contribute to unforgettable moments in such a special venue as the MVM Dome thanks to this new partnership."

Commenting on the partnership, András Igaz, CEO of Sportfive, responsible for the operation of MVM Dome, said that "MVM Dome aims to not only host world-class events, but also to provide a guest experience and service level worthy of these events. We are working in the spirit that excellent programs can only be a success if visitors have a lasting experience in every aspect, from arrival to the end of the event. HEINEKEN is not just an iconic brand, but a global partner with a proven track record at the biggest sporting and cultural events around the world, be it festivals, the UEFA Champions League or Formula 1. This partnership reinforces our ambition to deliver a truly first-class experience at the MVM Dome."