Sustainability Not Disappearing, Simply Transformed

According to PwC's 2025 State of Decarbonization report, there continues to be a strong commitment to sustainability as a source of business value. In 2024, more than 4,000 companies reported climate targets to the Carbon Disclosure Project (CDP), a ninefold increase from five years ago. 37% of companies are increasing their ambitions, while 16% are reducing them.

Key findings of the survey:

• The number of companies making climate commitments is growing. In 2024, more than 4,000 companies reported targets to the CDP, a ninefold increase compared to 2020.
• 37% of companies are increasing their climate ambitions, while only 16% are reducing them.
• More and more small companies are making commitments as the involvement of supply chain players becomes more widespread. The median revenue of companies making commitments was $3.6 billion in 2020 and will be only USD 1.3 billion in 2024.
• 83% of companies reported R&D investments in low-carbon products and services. Products with sustainability features can achieve revenue growth of 6-25%.
• Commitments span leadership changes: companies stick to their commitments even when a new CEO takes office.
  The business value of sustainability

Companies are talking less about their climate commitments, with most focusing on meeting growing energy demands, protecting vulnerable assets, responding to changing customer needs, and shaping their operations to ensure long-term growth and resilience.

83% of companies are investing in research and development to develop low-carbon products and services. These products can increase revenue by as much as 6-25% compared to those that do not emphasize sustainability. Companies expect that by 2030, more than a third of their revenue will come from climate transition. To this end, they are significantly increasing their capital and operating expenditures for climate protection.