Euronics: Sales Up over 11% in 2021

The retail sales at the technical goods chain Euronics in Hungary increased by more than 11% to HUF 71 billion last year compared to the previous year, the highest annual turnover in the history of the chain, the company told the state news agency MTI on Thursday.

According to the Hungarian-owned company, sales through the webshop exceeded the 2020 performance by almost 20%, while the majority of sales came from the nationwide network of 64 specialty stores, which also showed double-digit growth compared to the previous year.

In terms of sales by county, the largest turnover was generated in Pest County, with a turnover of almost HUF 12 billion in the region, excluding Budapest. The second largest turnover was in the capital, the third in Győr-Moson-Sopron county.

There were no changes in the most popular products compared to the previous year. In terms of turnover, TVs over 32 inches (81 cm) were still the best-selling last year, followed by pre-fill washing machines and combi fridges with sub-fridge freezers.

In the statement, Bálint Fazekas, Euronics' commercial managing director, said that learning from the difficulties of the pandemic in 2020, they planned much longer ahead and increased their purchases when the opportunity arose.

The company also added new product categories to its range. The garden and DIY range, launched in 2020, became a driver of company growth in 2021, with category sales more than five times higher than the previous year, they said.

Around 1,200 of the new e-bike products in the e-mobility category were sold in 2021.

The drug and chemical category is cited as one of the new hit products, and there are also high hopes for the sports and toys categories, which were launched at the end of the year, according to the statement. The commercial director said that the aim is that when someone buys a household appliance, they can also buy the accessories and related products that go with it.