Romanian Courier Service Further Expands in Hungary

The Romanian-based Sameday courier service, which operates easybox parcel machines, may expand its home delivery infrastructure in Hungary by 60% with the acquisition of its Hungarian counterpart Sprinter, which operates Pick Pack Points, the company informed MTI on Wednesday.

Following the regulatory approval of the acquisition, the number of pick-up points operated by the company could rise to 6,000 in its operating area in Romania, Bulgaria and Hungary. The price of the deal was not disclosed.

Sprinter's more than 450 domestic pick-up points (Pick Pack Points), which have been present on the market for more than 25 years, as well as the courier company's door-to-door delivery capacity, will also strengthen the new owner's operations, the statement said. Sprinter's employees and subcontractors will be able to continue their activities within the company, and customers will continue to benefit from the services they were used to as well as the new services following the acquisition.

Founded in 2007, Sameday has been present in Hungary since 2020 with almost 400 employees and partners. It operates more than 700 easybox parcel machines in Hungary and more than 5,000 in the region, making it the market leader in the region.

The company has been working with the eMAG Group since 2017.

According to the information, by the end of the year, Sameday's network of collection points in Hungary will consist of around 2,200 easybox machines and traditional collection points, covering all major cities and regions.

Lucian Baltaru, CEO of Sameday Group, said in the statement that the company will continue its expansion by increasing the number of easyboxes and traditional points of sale, as well as by introducing new shop-in-shop systems, thus supporting the further development of online commerce in the region.

He added that the Sprinter acquisition is an important step towards reaching 8,500 delivery points in the three countries this year.

Last year, the company delivered 95 million parcels, while the number of online shops using its cross-border services increased by around 115%, it said.

The group plans to invest more than EUR 60 million this year, half of which will be spent on expanding its delivery network and half on technological improvements.