Chinese Brand Geely Enters the Hungarian Car Market

The Chinese vehicle manufacturer Geely's van brand Farizon has entered the Hungarian car market, and its first dealership, Duna Autó, has started selling two models, the exclusive importer AutoWallis and Duna Autó announced at a press conference in Budapest on Tuesday.

Chinese automotive holding Geely owns a number of car brands, including Volvo and Lotus. Its commercial vehicle business is already present in international markets with the Farizon brand, which will start its European expansion in 2024. Farizon is committed to promoting zero emission transport with a product portfolio focused on green and intelligent vehicles, with a target to sell 300,000 electric light commercial vehicles per year in the coming period.

Geely Auto Group has signed an agreement with the Autowallis Group to act as Farizon's importer in Central and Eastern Europe, bringing the Hungarian company's brand portfolio to 24, the press conference was told. AutoWallis has already seen a big business opportunity in Chinese brands, being one of the first to partner BYD and MG.

The AutoWallis Group is present in 16 countries in the Central and Eastern European region and recently reported sales of 48,386 vehicles in 2024, an 8% increase compared to the previous year. Its regional role continues to grow, with more than 60% of its HUF 398 billion turnover last year coming from abroad. The company's management sees further potential in the region's car market, where it is seeking to broaden its offering with innovative and popular brands.

Duna Autó is AutóWallis's first dealer partner in Farizon sales, with more dealerships planned to join.