First CUPRA Terramar Rolls Off the Production Line in Győr

Audi Hungaria has officially started series production of the CUPRA Terramar, designed in Barcelona, Spain and built in Győr, NW Hungary. In 2022, the Győr-based company announced the addition of another Group brand product to its vehicle production portfolio. In the future, 3,500 employees will work on the CUPRA Terramar in Győr alongside the Audi Q3 and Q3 Sportback models.

‘Born in Barcelona, Made in Győr’: this is the slogan under which the first CUPRA Terramar rolled off the production lines of Audi Hungaria in Győr this Friday. Preparations for production started in 2021, and the training of staff has been taking place since September 2022 in the form of workshops and training courses.

"Audi Hungaria's highly skilled employees produce more than 170,000 cars from Győr for the world every year. In the 31 years of our company's history, only Audi models have rolled off our production lines, but today is an important day as we are the first Audi factory to produce a vehicle from a sister brand. Together with our more than 12,000 employees, we are ready for the future," according to the Chairman of the Board of Audi Hungaria, Michael Breme.

Member of the Board of Management of Audi Hungaria, responsible for Vehicle Production, Zoltán Les, noted that "we are delighted that our vehicle production has been expanded with the addition of another brand model. The flexibility and expertise of our staff is demonstrated by the fact that we have integrated the CUPRA Terramar into our existing production infrastructure, creating numerous synergies in our manufacturing processes. We are proud to open a new chapter in our company's history by working together with CUPRA."

A statement by Audi Hungaria stated that “our employees have integrated Audi and CUPRA models into the same production system, working closely with production planning and development. The supply chain teams have worked to ensure that the parts needed to manufacture the product are sourced from the closest possible location to the factory, taking into account cost efficiency. This reduces not only transport costs but also carbon emissions.”