Toyota has strengthened its leading position in the Hungarian new car market in the first half of 2026; the Japanese brand increased its market share to 12.9% with sales of 9,929 vehicles, Toyota Central Europe informed MTI in a press release.
Its sales grew by 16.1% in the first half of the year, outpacing the overall market growth, which stood at 11.3% compared to the same period last year.
According to data from Datahouse, 86,697 new cars were registered in Hungary during the first six months of this year. However, 18.7% of these vehicles – or 16,199 cars – were re-exported, meaning that the number of new vehicles remaining on Hungarian roads and in the hands of Hungarian owners was 70,498. Re-exports accounted for 8.1% of Toyota’s sales.
The press release noted that while the Hungarian market was driven by fleet purchases, Toyota significantly improved upon last year’s results among both corporate and private buyers: It sold 22.3% more cars to individual buyers and 13% more to corporate customers, ensuring a balanced market presence.
According to the importer, the brand’s stable leading position – maintained for four and a half years now – is supported by a strong model lineup based on a technological strategy well-suited to the needs of the Hungarian market. A few years ago, the self-charging hybrid system was still considered a difficult-to-understand alternative powertrain, but today it has become the most popular choice among Hungarian buyers.
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