Félegyházi Bakery, a 100% Hungarian-owned, two-generation family business, has been implementing a HUF 10 billion greenfield investment since the end of last year, Zoltán Magyar, the bakery's chief operating officer, said in a podcast interview.
Hungarian bakery products are of high quality, but Hungary still imports more of them than it sells on foreign markets. “For our food industry to catch up with the productivity of Western companies, we need thoughtful and modern investments,” the operational manager pointed out.
Of the Hungarian baking industry's roughly HUF 280 billion turnover, Félegyházi has a 10% share, with revenues reaching HUF 30 billion in 2023. The company's workforce has grown from 20 employees at the beginning to more than 1,400 in a quarter of a century – yet, the term "family business" still holds its own, which is not only reflected in the owner's approach, as the founder and his children, now the new generation of company managers, are involved in the management of the company on a daily basis, but also in empathy and care for the employees. They support a number of charitable organizations in addition to the minor and major concerns of the employees.
Of course, it would be impossible to produce this amount of goods with old machines or by hand – 90% of their machines are Siemens-controlled. According to Zoltán Magyar, ”the classic baker's skills have changed, but as dough is still dough, the essence has not changed, so to speak.”
The operations manager adds that "we are lucky because we still have good bakers and master bakers, and the number of food engineers working for the company is growing every year. I remember when I first came to the company how much we did manually, such as throwing dough into the machines, folding and calibrating dough, etc. Automating these is worthwhile as you can solve more problems in one go."
The greenfield investment of nearly HUF10 billion, which will house a very substantial warehouse, a multi-line production area, an automated and robotized chilled packing line and a 5,000-pallet frozen storage warehouse, will make it the company's premier logistics center. The new plant will create around 200 new jobs in Kiskunfélegyháza, SE Hungary.


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