‘Lidl for Hungarian Suppliers’: HUF 16 Bn in Exports

The ‘Lidl for Hungarian Suppliers’ program has been successful, the supermarket chain informed Portfolio. The essence of the program is to distribute food products of Hungarian manufacturers and suppliers in foreign supermarkets.

As published on portfolio.hu, Hungarian dairy producers sold milk and dairy products worth nearly HUF 16 billion in the chain's foreign stores in the past financial year. This means that Lidl's partners export a total of 40 types of Hungarian dairy products.

Exports of Lidl's own-brand dairy products are steadily increasing: according to the supermarket chain, Hungarian milk and dairy products are also popular on foreign markets and are also finding their way onto the shelves of several foreign supermarkets. In the 2022 financial year, Hungarian suppliers delivered nearly 40 types of milk and dairy products worth nearly HUF 16 billion to more than 20 countries with the cooperation of the chain. The largest markets for Lidl dairy products are Romania, Bulgaria, Slovenia, Croatia and Serbia.

The own-brand range includes more than 80 products, including milks, butter, margarine, cottage cheese, kefir, sour cream, yoghurts, cocoa drinks, milk and cottage cheese desserts, whipped cream, cooking cream and whipped cream, a wide range of cheeses and cream cheeses, and even lactose-free versions of many products are available, be it milk, sour cream, cottage cheese, cheese, butter, yoghurt or even cottage cheese desserts.

The milk and dairy products marketed under the Pilos brand are also in demand for export and are sold mainly in the neighboring countries, with some 30 different products, including cheese, yoghurt, kefir, cottage cheese, cottage cheese dessert, cocoa drinks and milk, also being exported.

"The popularity of milk and dairy products is unbroken, and there is a growing demand for value-added products (lactose-free, vegan, sugar-free, with added protein, etc.)," Judit Tőzsér, head of corporate communications, told portfolio.hu, adding that customers can choose from nearly 20 lactose-free milk and dairy products. She stressed that the aim is to reduce the added salt and sugar content of own-brand products by an average of 20% by 2025.