Between 2025 and 2027, Mercedes-Benz presents nearly 40 new or fundamentally redesigned models to the public – from entry-level to top-of-the-range models, with both internal combustion and electric powertrains. This comprehensive product offensive is perfectly timed to coincide with the brand's 140th anniversary. In 2026, Mercedes-Benz Hungária will celebrate this important milestone with the wide-ranging "Mercedes-Benz City" concept, which includes several important stops, including an exclusive exhibition of the Mercedes-Benz Art Collection.
The brand has remained perfectly true to its core values ever since: in 1886, Carl Benz registered the patent for the world's first automobile, the Motorwagen. Since then, Mercedes-Benz has been shaping the future of mobility in the areas of technology, design, digitalization, and customer experience: it is a story of success, innovation, and courage!
The strategy presented at the press event in Budapest focuses on clearly defined goals: further increasing sales, strengthening its position in the top-end vehicle segment, and increasing the share of electrified powertrain (xEV) models, all while maintaining Mercedes-Benz's core values of premium quality, safety, comfort, and driving pleasure.
Domestic sales figures are in line with the Group's strategy: in 2025, passenger car sales grew by 8.7% compared to the previous fiscal year, and revenue increased by 11% from 2024 to 2025. Every third vehicle sold belongs to the Top-End Vehicle segment, and AMG sales account for 20% of TEV. Fully electric models accounted for 9.1% of total sales.
Mercedes-Benz AG's medium-term strategic plans include further growth in the Top-End segment and an even greater share of electrified models, in addition to sales of ~2 million units, all supported by a comprehensive and comprehensive product portfolio that meets all customer needs.
Invitees were also able to see some of the first new models in the revamped portfolio in person.
Top 5 Articles
Duna House Profit Climbs Nearly 70% in Q3 November 24, 2025 
What Awaits the Hungarian Economy in 2026 and 2027? April 24, 2026 
'Recharge' Campaign Launched to Boost Domestic Tourism January 21, 2026 
Hungary’s Growth Stalls as Inflation Returns to Target Range February 6, 2026 
Business, Consumer Confidence at Two-Year High in April April 23, 2026
