Mercedes-Benz: E-mobility and Luxury Models Gaining Ground

Mercedes-Benz Hungária Ltd. reported on Tuesday on electromobility gaining ground, the increase in demand for luxury models and the good performance of the models produced in Kecskemét, central Hungary, summing up its sales in Hungary in 2023.

The company said in a statement sent to MTI that 4,419 Mercedes-Benz passenger cars were registered in Hungary in 2023. Of the sales, one in four models (639 units) were made in Kecskemét, while the CLA (314 units), the A-Class (280 units) and the EQB (45 units) continued to play a significant role in Hungarian sales, they added.

A year earlier, the company said at the time, 5,516 new Mercedes passenger cars were registered by dealers in Hungary.

The popularity of electric (EQ) and plug-in hybrid (PHEV) models increased in 2023, the release highlighted. A total of 1,463 units were sold, meaning that one in three Mercedes-Benz passenger cars registered was an EQ or PHEV model. With sales of 1,068 Mercedes-Benz models in the PHEV segment, the company has a 20% share of the national PHEV market.

With sales of 395 pure electric models, the company achieved a 6.9% share of the domestic electric car market.

The further penetration of luxury models in Hungary is also reflected in the company's outstanding performance in the Top End Vehicle (TEV) segment, with more than 22% (956 units) of registered models coming from this category.

The trend towards electromobility and the strengthening of the luxury segment is in line with Mercedes-Benz's global strategy, which the carmaker is continuing to implement, the statement said.