Last year, the Swedish Chamber of Commerce organized the first CSR Awareness Week in Hungary with great results. This year – between June 27 and July 3rd – many businesses and non-profits have the possibility to create awareness towards CSR and to start a cooperation within a company or between organisations.
The aim of the campaign, which has been started by the Swedish Chamber of Commerce in Hungary, is to create awareness towards the importance of CSR among its members and in the Hungarian business sector. They would also like to inspire participants to find new ways to expand and communicate their responsibility activities.
The press releases issued for the occasion notes that already last year, many Hungarian businesses, chambers and organisations joined the initiative, with Advantage Austria, AmCham, Belgabiz, Danish Business Club, Dutcham, CCI France Hongrie, Swisscham, Bridge Budapest, ÖKA, AIPM, HotelHero, HuGBC, LEO FM, National Association of Large Families in Hungary and Single Parents Club Foundation among them. This year further organizations were among the firsts that registered to take part as the German-Hungarian Chamber of Commerce, the Irish-Hungarian Business Circle, IVSZ (Association of IT Enterprises), the Association of Hungarian Malls, and also the National Association of Managers and the Hungarian Tire Association signed up. Everyone interested can join by using the common logo and the hashtag #csrawarenessweek2022.
The first campaign last year achieved very good results: 160 posts and articles have been published, and 80 businesses, 40 organisations, 20 people shared their news and thoughts connected to CSR. Through this activity it became apparent, how multi-faceted corporate responsibility is: from helping children and supporting healthcare to diversity, sustainability and the wellbeing of employees lots of topics have been covered.
“We are very curious, what campaigns and programs the participating organisations will communicate about. CSR is now an integrated part of business, still a lot of times it is talked about only internally. We think it is important to make these activities known by the wider public to inspire other businesses to start a sustainable, long term CSR strategy,” the President of the Swedish Chamber of Commerce in Hungary, Roland Jakab said.
The Embassy of Sweden to Hungary has commissioned a survey in Hungary about CSR. According to this, companies are now realising that it is a very significant message, what kind of CSR they are doing, not only for clients but also for potential employees. It was also an interesting result that three-quarters of companies have already donated money for charitable causes and 56% of them have also organised volunteer work. Not only corporations are active in CSR: small- and medium sized companies support good causes in a similar proportion. But since many of them are not focusing on communication that much, the activities remain unknown by the wide public. CSR Awareness Week is aiming to change that.
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