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SUGO FOOD Expands with New Investment in Baja

D&T
March 30, 2026

SUGO FOOD Ltd. has announced a EUR 45 million investment at its site in Baja, S Hungary. As part of the development, the company’s existing production capacity will be expanded, alongside upgrades to its energy infrastructure. The project is expected to create 30 new jobs.

The Belgian-owned SUGO FOOD is Hungary’s only producer of tortilla chips and a significant player in the frozen vegetable market. The company was established in 2019 by Roger & Roger NV, which launched operations in Baja by restarting a facility that had been facing closure. Since then, the company has become a key economic player in the region.

As part of its latest EUR 45 million investment, SUGO FOOD will install a new freezing production line suitable for processing peppers and broccoli, with an annual capacity of approximately 4,000 tons of finished products. In addition, a new potato chips processing plant will be constructed, further strengthening the company’s market presence. The project also includes the construction of a 4,200 sqm production hall and warehouse, as well as the acquisition of modern processing and logistics equipment. The development, where over 27% of the costs are covered by Hungarian taxpayers through a government decision, includes the expansion of the existing solar power system and the installation of energy storage capacities, contributing to the company’s sustainable operations. The project contributes to the long-term economic stability of Baja and its surroundings, while reinforcing local supply chains through continued reliance on domestic agricultural producers.

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