Suzuki achieved a 12.43% share of the total number of 13,859 passenger cars registered in Hungary in 2022, with the brand leading the domestic new car sales for the seventh year in a row, thanks mainly to its two domestic models, the Vitara and the S-CROSS, Magyar Suzuki Plc. said on Monday, according to Datahouse new car sales statistics.
The industry's performance and sales figures have been largely affected by the semiconductor shortage. The new car market closed with an average annual decline of 8.54% compared to last year's results. Magyar Suzuki has been monitoring the market situation with its suppliers throughout the year and has been working with its electronic component suppliers to ensure that the supply of its production is uninterrupted, the statement said.
According to the release, both models from Esztergom, the Vitara and the S-CROSS, were included in the TOP3 field, winning their respective categories, the lower-midsize (7,187 units of S-CROSS, 26.36% market share) and the SUV urban-suburban (5,509 units of Vitara, 23.12% market share), based on registrations between January 1 and December 31, 2022.
Magyar Suzuki Plc. was founded in 1991 and remains the only European manufacturing unit of the Japanese parent company. The company contributes to the livelihoods of around 10,000 employees through its partners, suppliers and a national dealer network of 78 dealers.
The Esztergom plant started production in October 1992. It is here that the Vitara and the new S-CROSS models are produced, now also in hybrid versions. The company also delivers to distant countries such as Mexico, New Zealand and Japan. In addition to producing vehicles for the domestic and international markets, the company also sells imported Suzuki cars, motorcycles and marine engines. The company is the 14th largest company in the country in terms of sales in 2021. According to publicly available company data, Magyar Suzuki Plc. achieved net sales of HUF 1.75 billion in 2021, up from HUF 1.65 billion in the previous year, and its profit after tax in 2021 was HUF 48 million, up from HUF 20 million in the previous year.
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