According to PwC's latest research, AI (artificial intelligence) could add one percentage point per year to the economy's growth rate over the next decade, comparable to the growth rate of the world's industrialization in the 19th century.
Cross-sector transformations and leveraging the business value of AI are the focus of Value in Motion, which also showcases PwC's holistic client approach and renewed branding.
PwC says key findings of the study include:
- The use of artificial intelligence could add an additional 15 percentage points to global GDP by 2035.
- The impact of AI in boosting global growth will depend not only on its capabilities, but also on its responsible use and, in doing so, on increasing societal trust in AI.
- While AI accelerates growth, climate-related physical risks could shrink the global economy by nearly 7% by 2035.
- Increasing energy use in data centers could be offset by using AI to innovate to increase energy efficiency.
- Industries will transform in new ways over the next decade, leading to the emergence of new areas that cross traditional sectoral boundaries.
"As the structure of the economy transforms, value creation will increasingly come from organizations that recognize the potential for connectivity across traditional industries. Business leaders can achieve tremendous growth by focusing on changing customer needs and shaping their business around the latest technologies," the Head of PwC Hungary, László Radványi said,
- To support its clients in this new environment, PwC is using a host of innovations to help organizations harness the value of enterprise AI, an approach reflected in PwC's rebranding after 14 years.
- Changes to PwC's visual identity include new imagery and a refreshed logo that symbolizes how PwC drives its clients forward on the path to success.
"PwC's new visual identity reflects the dynamism with which we support our clients at important moments; the momentum with which we serve them on their journey to sustainable value creation, trust building and a successful future," the Head of Marketing, PwC Hungary, Bori Palotai added.
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