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Xiaomi Opens Representation Office in Hungary

Big changes are expected in the mobile market - this was a promise made to competitors this past Wednesday night at Xiaomi's press conference in Budapest. The event was held on the occasion that the Chinese manufacturer is now entering the Hungarian market with an official representation office, hvg.hu reports.

The manufacturer’s country manager for Hungary, Tibor Wagner said at the news conference that Xiaomi is the third most popular choice for mobile phone buyers in Hungary, after Samsung and Huawei models, with 18 out of a hundred smartphones purchased in Hungary having been produced by Xiaomi. However, they are still in the process of speeding up, as it was revealed by Zsolt Tamás of the firm that is supporting the manufacturer from the distributor side. The recent appearance of the Chinese brand in the range of models offered by domestic mobile operators and the fact that they will be available in all major stores within weeks is largely due to the hard work of the four-member team.

The manufacturer’s country manager for Hungary, Tibor Wagner said at the news conference that Xiaomi is the third most popular choice for mobile phone buyers in Hungary, after Samsung and Huawei models, with 18 out of a hundred smartphones purchased in Hungary having been produced by Xiaomi. However, they are still in the process of speeding up, as it was revealed by Zsolt Tamás of the firm that is supporting the manufacturer from the distributor side. The recent appearance of the Chinese brand in the range of models offered by domestic mobile operators and the fact that they will be available in all major stores within weeks is largely due to the hard work of the four-member team.

Founded in 2010, Xiaomi is just joining the club of the biggest manufacturers. The Chinese company has been listed on the Fortune500 list of major companies for a few months now and debuted at 74th place this summer in the BrandZ top 100, which lists the most important (highest value) brands overtaking such ones as Ikea, Siemens or Adidas. Another achievement in the number war is that 32.1 million handsets have already been sold in the second quarter of this year, and – according to some calculations – Xiaomi is now ranked fourth in the world after Samsung, Huawei and Apple.

As the analyst at hvg.hu notes, none of the two major android competitors will be easy to beat. For Samsung, it will be an easier task to maintain their position: their operations are stable – partly due to US measures restricting Huawei globally – and are expanding once again. But for Huawei, its potential now seems to be dwindling. In this situation, Xiaomi has a good chance to grow.

D&T

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