Having reached the significant milestone of having 3,000 stores worldwide, JYSK, a Danish retail chain selling household goods such as mattresses, furniture and interior décor, has set itself the next target: 5,000 stores in total.
This means that the store chain will soon need a lot of new store managers. A major Employer Branding campaign will also support JYSK's efforts to find the store managers of the future.
JYSK is also looking for talent and new colleagues in Hungary. Currently, JYSK has 85 stores in the country and the goal is to have 100 stores in total.
The campaign will be visible on internal and external media platforms such as LinkedIn, Facebook, Instagram and YouTube ads, online tests and videos. All related to the main motto: "Do you want to be one of our 3,000 store managers?".
"The campaign aims to target talented and potential Store Manager and Store Manager Trainee candidates, giving them the opportunity to learn more about JYSK and our talent development programs. This is how we want to develop the organization, as one of our slogans says: Strong team, high involvement," Ági Nyeste, HR Manager at JYSK says.
Who is the best starting point to find out who is the best candidate for the position? Of course, those who are already doing great in existing positions, the store chain’s press release points out.
This was the thinking in autumn 2020 behind JYSK sending out an international questionnaire to nearly 3,000 existing store managers. In Hungary, 84 store managers completed it. The survey helped JYSK to better understand exactly what personality traits and hobbies a store manager with a successful career at JYSK has.
"At JYSK, a store manager sees his store as his own. I feel lucky because I work with store manager colleagues who are always ready to use their responsibilities to achieve the goals set by JYSK together with the team," Ági Nyeste adds.
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