Liberty Global Plc, the world’s largest international cable TV and broadband company has announced a multi-year partnership with Netflix Inc. which will lead to Netflix’s content (original Netflix series and wide range of movies and kids programming) being made available to Liberty Global video customers across more than 30 countries around the world – including those of UPC Hungary.
Liberty Global’s digital TV
platforms, like Horizon, bring together the world of broadcast, on demand and
online content in a fully integrated and multi-device user experience. The
agreement with Netflix continues Liberty Global’s investment in content through
acquisitions, partnerships and original commissions to complement the USD 2.5
billion spent each year on licensed content for its video platforms.
According to Liberty Global CEO
Mike Fries, “we are committed to bringing the best content to our customers,
and are thrilled to expand our partnership with Netflix. This deal will provide
even more freedom to our subscribers – allowing them to access a goldmine of
amazing TV and films at the click of a button, fully integrated into their
usual TV viewing set-up.”
Netflix CEO Reed Hastings pointed
out that “this partnership builds on our strong relationship with Virgin Media
in the UK, allowing millions of our mutual customers around the world to easily
access the broadest range of TV shows and movies without having to search for
that other remote control. Combining the Netflix app – and all the great
content it provides – into the familiar, easy-to-use cable box makes both more
appealing.”


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